Illustrating Product Features and Benefits
KC was trusted to help one of world’s largest textile companies roll out new products with animated video. The catch? The client wanted the videos to be understandable with and without sound.
So, we collaborated with the Welspun marketing team to translate the product features and benefits into simple text-on-screen graphics and educational animations. With the sound on, the viewer gets a richer experience, but all of the pertinent information still comes across if you see it in a busy sales floor or on social media. Neat, right?
Oh, and this was a fast one! We went from initial concept to delivery in 10 days.