Pyrex Watercolors

Creating a Contemporary Look for a Legacy Brand

When Pyrex wanted to show off how their new Watercolors bowl was perfect for any home or lifestyle, we concepted a product release video that would show a signature mixing bowl while the world changed around it.

This high-concept video highlighted the unique design as a centerpiece for a variety of occasions, seasons, and uses, and was a contemporary departure from the traditional product walk around videos the brand had previously done.