Prime Chicago Cutlery

When we set out to make Chicago Cutlery knives shine on Direct Response TV, we knew we wanted to get a real chef involved. We worked with professional chef and influencer Billy Parisi to give the brand a perfect mix of toughness and approachable humanity.

The commercials helped the brand launch in high-end retail, and illustrated a unique product benefit. KC wrote, shot, edited and trafficked this one!