OLFA Beginner Crafting Knife

The Opportunity

Olfa contacted Kindred Content to make a release video for their new beginner craft knife, focusing specifically on how safe and easy it is to use. They wanted a video to show the range of their new product in order to feel relatable to their wide variety of crafting consumers.

The Reach

While this video was crafted to promote the upcoming product and live on their website, we created two additional cutdown videos to be posted on different social media channels. These showcase the safety section and snap off blade section of the full video, giving the client quick, relevant videos for individual product features.

The Results

We used relatable voiceover and text-on-screen graphics to highlight the product features and benefits, showing the knife cutting a variety of props to give the viewer a wide range of possibilities for use: from card making, to craft projects, to office work. The video gives the viewer a sense of how the knife could fit in their lives and the sense of the safety and ease of use that this new product offers compared to competitor art knives.