Market Street Corelle

Adding a Little Luxary to Product Videos

When Corelle Brands wanted to roll out a new, contemporary dinnerware line, they knew KC would be the perfect partner to create lifestyle-driven product videos to connect with millennial consumers.

The videos highlighted the generational heritage of the Corelle Brand, while showing how the product fit perfectly into a contemporary lifestyle. We were going for a relatable, yet aspirational style.

And no one has ever accused us of being inefficient! We shot nine videos for the US and Asian markets in two days on location.