Little Heroes League – Year One

The Opportunity

Kindred Content teamed up with Little Heroes League, an organization affiliated with Ann & Robert H. Lurie Children’s Hospital of Chicago, for the second year to create a video highlighting the impact that Little Heroes League has already had in just its first year as an organization.

We were honored to get to know these amazing families and little heroes. Capturing their stories emphasized the need for this first-in-the-country program, and how necessary it is for the Little Heroes League program to keep expanding.

The Reach

While the primary need for this content was a 3-4 minute video to be played at fundraising events, with just one video shoot we were also able to craft cutdown versions to be used across social media. Using the same interviews and b-roll footage in shorter forms and across multiple platforms helped the organization to expand impact and reach a larger, more diverse audience.

The Results

The full video premiered at the organization’s second annual FUNraiser at Soldier Field, helping to raise over $222,000 for the care coordination of medically complex babies. It will be used online and at additional events throughout the year to continue to give heartfelt insight into the organization.