Ginny’s – Skillet Meatloaf

Featuring Product without the Hard Sell

Ginny’s wanted to give it’s brand a broader social presence and engage customers with recipes and posts that would speak to their lifestyle. KC partnered with a photo studio to deliver recipe videos, home shopping style videos, and tip videos to amp up their presence.

We love that these videos show the cooking pan, which can be tagged in the posting as a sales generator, but don’t give the super hard sell. And leveraged as part of a broader campaign, they helped Ginny’s customers engage with the brand in a new way.