Econyl at NeoCon 2019

The Opportunity

Kindred Content was approached by Aquafil to create a video highlighting their partnership with NeoCon, showcasing their Econyl brand as the carpet provider for the 2019 NeoCon Plaza.

The Reach

Targeted toward designers and architects, we collaborated with creators and marketing execs to create a video that tells Econyl’s sustainability story, and explores the reasons that Aquafil was selected as the perfect flooring partner for the event.

In this engagement, we made one 2 minute video to showcase the impact at the event through Econyl’s website, newsletter, and networking platforms as well at three :45 second cutdowns. Each featured a different aspect of the collaboration to be shared via social media platforms.

The Results

While the Econyl installation at the NeoCon Plaza and was only temporary, the amazing work done will continue to be accessible through the video content that captured it. Econyl by Aquafil uses this content to advertise within both the commercial design industry and the sustainable industrial ecosystem industry to find new opportunities for their unique product.