Bottom Line Chicago
Emotionally Connecting Viewers with Non-Profits
Kindred Content was tasked with helping Bottom Line show how they were different than other, similar organizations.
So KC worked to highlight stories of students and how Bottom Line impacted their lives, to help reach past the statistics and highlight the emotional breadth and depth of their programming.
The video helped potential donors understand how Bottom Line Chicago is much more than just a college prep organization and really touches the lives of Chicago youth and the communities they come from.