360 Chicago 2018

Capturing the Excitement of Chicago’s Highest Thrill Ride

Anticipation, fun, exhilaration, and fear – 360 Chicago wanted to showcase the excitement of Tilt! – Chicago’s tallest, most thrilling tourist attraction.

Kindred Content captured the emotional experience of riding Tilt, both from inside the 94th floor with mounted cameras and from 1000 feet above the Miracle Mile using a helicopter. Our director was able to highlight the scope of the ride and leverage the wide range of emotions participants have. We edited the multiplatform video content to optimize for various formats. From social media to digital LED mobile billboards, the campaign drove thousands of likes, shares and views.