Let’s take a minute to chat about corporate social responsibility… What is CSR? So glad you asked! Corporate social responsibility is a management concept that corporations and businesses (like Kindred Content!) use; it aims to contribute to societal goals by engaging in or supporting philanthropy, activism, or charitable nature.
That’s a lot of information, so let’s break it down and narrow in on a giant corporation like Google. In 2020, Google took its stance on social issues when their outspoken CEO, Sundar Pichai, stood up against President Donald Trump’s anti-Muslim comments. Google is also known to be very environmentally friendly; its data center uses 50% less energy than others globally, and they have committed over $1 billion to renewable energy projects. Many of Google’s initiatives are to better the world, which is a perfect example of the robust implementation of CSR.
What Google is doing is impressive, but we’ll let you in on a little secret: you don’t have to be a large company to partake in CSR. We, Kindred Content, are much smaller, but just as mighty. We implement CSR into our everyday operations by creating video content surrounding other businesses’ initiatives and offering complimentary content to organizations and causes whose impacts align with our values. No matter the size of the company, you have the potential to make an impact through CSR.
Data shows that consumers are more likely to support companies that are socially responsible, because customers feel that by supporting a business with CSR initiatives, they are becoming socially responsible clients. The more corporate social responsibility a company has, the more support it will likely gain from millennials; 91% of millennials switch to a brand that is making positive change according to Forbes Magazine. It is vital to change with consumer needs; Millenials and Gen Z love to support businesses that are championing a cause.
Ok, so clearly CSR is essential, now how do YOU show your consumers all of the good that you’re doing? We have the perfect solution for you, creating video content! Kindred Content knows how to reach your target audiences with heartwarming and informational videos about your business and the impact you’re making. We leverage social responsibility initiatives into strategic, visual content. The content that we create raises awareness about the causes you’re passionate about while rallying people and customers around who you are and what you stand for.
So what are you waiting for? Let’s get started!