Blog

Color correction is everywhere – every photo you see in magazines, every show and movie on Netflix, even your Instagram filters are a form of color correction. On phones you only have so much color correction that can be done, but professional equipment opens up many different color grading directions. At KC, we shoot most of our video content in log. Shooting in log records what the camera sees logarithmically, which means it captures as much data as possible, rather than capturing specifically for the human eye or a video screen. Sometimes this means that the video playback on set looks somewhat foggy or washed out. But why?

Let’s take a minute to chat about corporate social responsibility… What is CSR? So glad you asked! Corporate social responsibility is a management concept that corporations and businesses (like Kindred Content!) use; it aims to contribute to societal goals by engaging in or supporting philanthropy, activism, or charitable nature.

As we take an exciting step back into the world of live production, Kindred Content is aware that this is a new reality for everyone. We want to ensure all clients and collaborators that we consider your safety and health an utmost priority, and that we are taking every measure to ensure high standards for production quality and safety moving forward.

As COVID-19 is continuing to have an increased impact, the staff at Kindred Content want to take a moment to reach out to our clients and collaborators to offer our support. We can see how this uncertainty is affecting each of you and your businesses, and we want to ensure you that we are here to help in any way that we can.

We had an amazing 2019, and it was all thanks to YOU! We’re so grateful for our partners, clients, crew, and collaborators who made this last year such a good one.

Business leaders from all corners of Chicago gathered at the Fairmont Chicago Millennium Park on August 8th to celebrate the accomplishments of 35 diverse business women who were named the Chicago Business Journal’s 2018 Women of Influence.

Our corporate advisor constantly asks us what we do differently or better than other, similar organizations. And with the explosion of digital content, the answer is more important than ever. Every company with a GoPro claims to have video production capabilities, and having a millennial on staff suddenly means you have expertise in content trends, so how exactly are we different?

We make branded content. But that’s not all we make. We also do promotional content, corporate content, PR content, sales content, advertising, and sponsored content. So, lets break down a few of these buzzwords and get to the bottom of what they actually mean and some of the possibilities.

Earlier this year we were tasked with producing a helicopter shoot for 360 Chicago – the observation deck at the Hancock Building. We were reminded of a few basic production principles that were magnified by the working with the helicopter, so we wanted to pass along some of those key takeaways.